A truly engaging customer experience brings to life the soul of a brand through a heightened engagement of the senses. Understanding how sensory stimuli—sight, sounds, smell, touch and taste—affect emotions and behaviors is a powerful aspect of the design experience. The most immersive experiences are those in which every element along the user’s journey has been carefully considered, from the enticement to the entry, engagement, exit and extension.

Business today is about relationships, not simply transactions. In order to create meaningful relationships, retailers and other businesses need to reach out and go where their customers are, especially in today's online world. Although there are multiple ways to reach customers, the physical manifestation of in-store experiences offer a powerful way to evoke your brand’s soul.