Edited from a February 22, 2017 article by marketinggenome

Effective advertising is built around themes. Themes are the sun upon which branded advertising, campaigns, and slogans revolve. Thus, it should come as no surprise that building a themed event booth or branded trailer is an excellent way to visually reinforce your core message via a physical and immersive environment. Consider the following key beginner tips to incorporate themed trade show booth design:

Start with a Story

Good stories are why people binge on Netflix, stay up till dawn to finish a novel, and refuse to leave the house until they complete our favorite video game. Incorporate similar tactics by designing booths with engaging and addictive stories.

Make Sure the Story Integrates

Themes are best when they make sense and support your overall business message and objective. For example, a bread company would be more successful focusing on a farm theme than a space theme (unless they’re selling NASA-inspired bread of course).

Integrate Story-esque Elements

The next step is to build upon the brand story with graphics and displays. Don’t be bashful. Boast key products or services that communicate the company theme, history and brand messaging proudly.

For a cohesive example of this, consider WhiteWave Foods recent themed trade show booth design fashioned after an outdoor food festival. Here, they are telling their story of promoting plant-based foods over traditional Americana eats through the use of retrofitted trailers, rustic coffee bar, and outdoor/indoor picnic settings that draw guests into the story experience.

Allow for Thematic Immersion with Hands-on Opportunities.

To continue the WhiteWave Foods example, not only could guests browse the festival-like environment, but they could also sit and enjoy the packaging and products as if they were in a true market environment. This allowed visitors to feel, taste, and see the theme. This is a true grassroots experiential marketing experience. Highly effective in creating brand advocates.